Tad
Mack from Finding Wonderland: The WritingYA Weblog
for soundly criticizing HarperCollins
new MacKenzie Blue series aimed at 8-12 year-old
girls. The series, not penned by an actual writer
but by the chief executive of their marketing group
will be filled with brand references whose companies
will be offered a chance to sponsor the books.
HarperCollins seem undisturbed by the ethical issues
here and have commented, If you look at Web
sites, general media or television, corporate sponsorship
or some sort of advertising is totally embedded in
the world that tweens live in. It gives us another
opportunity for authenticity. Authenticity?
Damn, people are using that crazy
1984 dictionary again! Let's check out the actual
definition, shall we?
au·then·tic·i·ty
noun
The quality or condition of being authentic, trustworthy,
or genuine.
Adaora A. for her Keep
The Peace in Schools blog which highlights various
schools bullying incidents, some of which have resulted
in the tragic deaths of young people.